29 | 30 Ottobre 2024
Fiera Milano Rho – Centro Congressi Stella Polare
Fiera Milano Rho – Centro Congressi Stella Polare
Programma aggiornato al 12 settembre
Gli interventi saranno in italiano
MAF 1° Day Session
Theme: The role of technologies in the transformation of audiovisual content production models
9.30 Welcome coffee and demo area
10:45 Introduction of MAF Milano Audiovisual Forum Mission
Presenter: Valeria Ciardiello, Journalist
11:00 Keynote speech: Innovation brings with it new technological and skill requirements: how to sustain the resources needed for transformation ? Major sporting events drive the change processes!
Isidoro Moreno, Director of engineering Olimpic Broadcsting Services
Anaïs Libolt, Head of Broadcast Dolby
11:30 ANIBA Associazione Nazionale Imprese Broadcast Audiovisivo: organisation and objectives
Bruno Mercuri, President
11:40 ANIBA Market Research presentation
Guido Antonio Guerzoni, Department of Social and Political Sciences Bocconi University
12:20 Round-Table: Are user requirements and service offerings aligned ? – An insight into the changing role of service companies in the production chain
Andrea Gianolli, One-TV
Paola Montanari, Videe
Marco Cunsolo, Rai
Special guest
12:55 Closing remarks by MAF
13:00 Light Lunch
HDFI 1° Day Session
Theme: Targeted Advertising: The New Business Driver for Brands
14:30 Introduction of HD Forum Italia proposition
Tonio Di Stefano, HDFI President
Presenter: Valeria Ciardiello, Journalist
14:45 Keynote speech: Broadcasters Build the Brands
Paola Colombo, Chief Digital Officer Publitalia ‘80
15:05 Round-Table: Supply and Demand: seeking a seamless cross-media experience
Moderator: Valeria Ciardiello
Rai Pubblicità, Publitalia ’80, UPA Utenti Pubblicità Associati, UNA Aziende delle Comunicazione Unite
15:45 Targeted Advertising: Harnessing AI and Data to drive the future of digital advertising
Accenture
16:00 Consumer Psychology and Neuromarketing
IULM
16:20 Coffee Break, Sisvel Technology
16:50 Keynote speech: Multimodal generative AI – How Large language models are changing their skin
Prof. Elena Baralis, Deputy Rector Politecnico di Torino
17:05 Round-Table: Satellite Power Connection
Moderator: Tonio Di Stefano
Cristiano Benzi, Eutelsat
Francesco Crupi, tivùsat
Piercarlo Invernizzi, EI Towers
Marcello Berengo Gardin, SKY
17:55 Celebration speech: Radio – A century of emotions
Giovanni Ridolfi, Vice Direttore Radio Rai
18.15 HDFI Awards
19.00 Cocktail (by invitation only)
HDFI 2° Day Session
Theme: Leading innovation in the age of digital transformation
9.00 Welcome coffee and demo area
10:00 HDFI evolving scenario JTG plan of activities
Gino Alberico, Rai
Presenter: Valeria Ciardiello, Journalist
10:15 Topic: Remote Production
Moderator: Benito M. Mari
Round-Table: Decentralised Production “On-Prem and Cloud the era of convergence”
Tata Communication, Digitalis, The DPP Digital Production Partnership, Nevion IP Infrastructure for production
11:00 Topic: AI
Keynote speech
Special guest
Round-Table: AI for the enhancement of audiovisual content
Lutech, Sony CSL, Microsoft, Rai, Fastweb, AWS
12:00 Topic: Anti-Piracy
Moderator: Valeria Ciardiello
Round-Table: Tecnology to support content protection
Federico Bagnoli Rossi, FAPAV
Philippe Tripodi, MainStreaming
Special guest
12:45 Closing remark
Franco Siddi, Presidente Confindustria RTV
13:00 Light Lunch
MAF 2° Day Session
Theme: Leading innovation in the age of digital transformation
14:30 MAF evolving scenario
Presenter: Valeria Ciardiello, Journalist
14:45 Virtual Production for Cinema, Commercial, TV Series
Round-Table: The meeting of physical and virtual production scenarios
Case study
Movie People
Cameras and display: key integration for VP solution
Sony
Tecnology to support to the production of TV Series
LuxVide
From the ordinary to the straordinary VFX effects
Edi
The evolution of Videoservers
Omnio
15.45 Digital Archiving
Round-Table: Uses of AI as enhancement and leveraging of audiovisual archive
Moderator: Mons. Dario Edoardo Viganò
Rai Teche, Banca Intesa, Istituto Luce, Accenture
16:45 Final remarks and greetings