MAF - MILANO AUDIOVISUAL FORUM

29 October

MAF 1° Day Session

Theme: The role of technologies in the transformation of audiovisual content production models

 9.30    Registration & welcome coffee

10:45   Introduction of MAF Milano Audiovisual Forum Mission

• Luca Baldin, General Manager – Pentastudio

11:00   Keynote speech: “Innovation brings with it new technological and skill requirements: how to sustain the resources needed for transformation? Major sporting events drive the change processes!”

• Isidoro Moreno, Director of Engineering – Olimpic Broadcasting Services
• Anaïs Libolt, Head of Broadcast – Dolby

11:30   ANIBA Associazione Nazionale Imprese Broadcast Audiovisivo: organisation and objectives

• Bruno Mercuri, President – ANIBA

11:40   ANIBA Market Research presentation

• Guido Antonio Guerzoni, Department of Social and Political Sciences – Bocconi University

12:20   Round-Table: “Are user requirements and service offerings aligned? –

An insight into the changing role of service companies in the production chain”

• Andrea Gianolli, CEO – One-TV
• Paola Montanari, CEO – Videe
• Marco Cunsolo, Direzione Produzioni- Rai
• Special guest

Moderator: Valeria Ciardiello, Journalist

12:50  Keynote Speech: Enhancing fan experience. The role of large venues in the content production

• Andrea Santini, S. Olimpico e Parco Foro Italico Manager – Sport e Salute

13:10  Light Lunch offered by Sisvel Technology

 

 

HDFI 1° Day Session

Theme: Targeted Advertising: The New Business Driver for Brands

14:30  Introduction of HDFI proposition

• Tonio Di Stefano, President – HD Forum Italia

14:45   Keynote speech: “Broadcasters Build the Brands”

• Paola Colombo, Chief Digital Officer – Publitalia ‘80

15:05   Round-Table: “Supply and Demand: seeking a seamless cross-media   experience”

• Simone Branca, Head of Adtech & Data – RAI Pubblicità
• Andrea Conte, Director Product Development & Data – Publitalia ’80
• Raffaele Pastore, Direttore Generale – Utenti Pubblicità Associati

Moderator: Valeria Ciardiello, Journalist

15:45  “Targeted Advertising: Harnessing AI and Data to drive the future of digital Advertising”

• Alessandro Riva, Managing Director – Accenture

16:00   “The Role of the consumer neuroscience to the effectiveness of communication and advertising”

• Vincenzo Russo, Ordinario Psicologia dei Consumi e Neuromarketing – IULM University

16:20   Coffee Break offered by Screenlight

16:50 Keynote speech: “Multimodal generative AI – How Large language models are changing their skin”

• Elena Baralis, Deputy Rector – Politecnico di Torino

17:05  Round-Table: “Through distribution platforms”

• Cristiano Benzi, SVG Global P. Video – Eutelsat
• Francesco Crupi, CTO – tivùsat
• Piercarlo Invernizzi, CTO – EI Towers
• Marcello Berengo Gardin, Corporate Communication Manager – SKY

Moderator: Tonio Di Stefano, President – HD Forum Italia

17:55 Celebration speech: “Radio – A century of emotions”

• Giovanni Ridolfi, Vicedirettore – Radio Rai

18:15   Closing remarks

19.00   Special Dinner (by invitation only)

 

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30 October

HDFI 2° Day Session

Theme: Leading innovation in the age of digital transformation

9.00 Registration & welcome coffee

9:30 HDFI evolving scenario JTG plan of activities

• Gino Alberico, Direttore Crits – Rai

REMOTE PRODUCTION

9:45  Round-Table: “Decentralised Production “On-Prem and Cloud the era of  convergence”

• Dario Rossi, Associate Director – Tata Communication
• Giorgio Casu, CEO – Digitalis
• Nevion

Moderator: Benito Manlio Mari, General Secretary – HD Forum Italia

ARTIFICIAL INTELLIGENCE

10:30  Keynote speech: “Increasing transparency for AI-gen. Content vs deep fake with C2PA”

• Giovanni Severini, Principal Group Program Manager – Microsoft

10:40 Round-Table: “Boosting productivity with AI-gen based A/V assets management workflows”   

• Mauro Starinieri, Senior Director – Lutech
• Davide Pantano, Responsabile Ingegneria ICT – RAI    
• Andrea Zacchi, ATS – Microsoft
• Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI

Moderator: Valeria Ciardiello, Journalist

11:10  Round-Table: “AI for the enhancement of audiovisual content”

• Alessandro Londei, Deep Neural Networks – Sony CSL
• Giovanni Germani, Manager of Architecture & AI COE – Fastweb
• AWS

Moderator: Valeria Ciardiello, Journalist

11:45   Keynote speech: “Being a public service in the era of Artificial Intelligence””

• Daniele Alberto RASCIO, Responsabile Sviluppo Strategico delle Piattaforme, Rai

ANTI-PIRACY

12:00 Round-Table: “Tecnology to support content protection”

• Federico Bagnoli Rossi, Generale – FAPAV
• Philippe Tripodi, Co-Founder & COO – MainStreaming
• Special guest

Moderator: Valeria Ciardiello, Journalist

12:45 Closing remarks

• Franco Siddi, Presidente – Confindustria RTV

13:00 Light Lunch

 

MAF 2° Day Session

Theme: Leading innovation in the age of digital transformation

 14:30 MAF evolving scenario

Special Guest

14:45  “Virtual Production for Cinema, Commercial, TV Series”
Round-Table: “The meeting of physical and virtual production scenarios”

• Sebastian Leske, Head of Cinema Business Development – Sony
• Valerio Fiorespino, COO – LuxVide
• Stefano Leoni, Visual Effects Supervisor/Partner – EDI
• Luca Murer, Founder – OMNIO

15.45  Digital Archiving

Round-Table: “Uses of AI as enhancement and leveraging of audiovisual archive”

• Rai Teche
• Banca Intesa
• Istituto Luce
• Accenture

Moderator: Valeria Ciardiello, Journalist

16:30  Final remarks and greetings