The main language of the presentations will be Italian
The General States of Audiovisual and Broadcasting
PROGRAMME
29 October
MAF 1° Day Session
Theme: The role of technologies in the transformation of audiovisual content production models
9.30 Registration & welcome coffee
10:45 Introduction of MAF Milano Audiovisual Forum Mission
- Luca Baldin, General Manager – Pentastudio
11:00 Keynote speech: “Innovation brings with it new technological and skill requirements: how to sustain the resources needed for transformation? Major sporting events drive the change processes!”
- Isidoro Moreno, Director of Engineering – Olimpic Broadcasting Services
- Anaïs Libolt, Head of Broadcast – Dolby
11:30 ANIBA Associazione Nazionale Imprese Broadcast Audiovisivo: organisation and objectives
- Bruno Mercuri, President – ANIBA
11:40 ANIBA Market Research presentation
- Guido Antonio Guerzoni, Department of Social and Political Sciences – Bocconi University
12:20 Round-Table: “Are user requirements and service offerings aligned? –
An insight into the changing role of service companies in the production chain”
- Andrea Gianolli, CEO – One-TV
- Paola Montanari, CEO – Videe
- Marco Cunsolo, Direzione Produzioni- Rai
- Special guest
Moderator: Valeria Ciardiello, Journalist
12:50 Keynote Speech: Enhancing fan experience. The role of large venues in the content production
- Andrea Santini, S. Olimpico e Parco Foro Italico Manager – Sport e Salute
13:10 Light Lunch offered by Sisvel Technology
HDFI 1° Day Session
Theme: Targeted Advertising: The New Business Driver for Brands
14:30 Introduction of HDFI proposition
- Tonio Di Stefano, President – HD Forum Italia
14:45 Keynote speech: “Broadcasters Build the Brands”
- Paola Colombo, Chief Digital Officer – Publitalia ‘80
15:05 Round-Table: “Supply and Demand: seeking a seamless cross-media experience”
- Simone Branca, Head of Adtech & Data – RAI Pubblicità
- Andrea Conte, Director Product Development & Data – Publitalia ’80
- Raffaele Pastore, Direttore Generale – Utenti Pubblicità Associati
Moderator: Valeria Ciardiello, Journalist
15:45 “Targeted Advertising: Harnessing AI and Data to drive the future of digital Advertising”
- Alessandro Riva, Managing Director – Accenture
16:00 “The Role of the consumer neuroscience to the effectiveness of communication and advertising”
- Vincenzo Russo, Ordinario Psicologia dei Consumi e Neuromarketing – IULM University
16:20 Coffee Break offered by Screenlight
16:50 Keynote speech: “Multimodal generative AI – How Large language models are changing their skin”
- Elena Baralis, Deputy Rector – Politecnico di Torino
17:05 Round-Table: “Through distribution platforms”
- Cristiano Benzi, SVG Global P. Video – Eutelsat
- Francesco Crupi, CTO – tivùsat
- Piercarlo Invernizzi, CTO – EI Towers
- Marcello Berengo Gardin, Corporate Communication Manager – SKY
Moderator: Tonio Di Stefano, President – HD Forum Italia
17:55 Celebration speech: “Radio – A century of emotions”
- Giovanni Ridolfi, Vicedirettore – Radio Rai
18:15 Closing remarks
19.00 Special Dinner (by invitation only)
30 October
HDFI 2° Day Session
Theme: Leading innovation in the age of digital transformation
9.00 Registration & welcome coffee
9:30 HDFI evolving scenario JTG plan of activities
- Gino Alberico, Direttore Crits – Rai
REMOTE PRODUCTION
9:45 Round-Table: “Decentralised Production “On-Prem and Cloud the era of convergence”
- Dario Rossi, Associate Director – Tata Communication
- Giorgio Casu, CEO – Digitalis
- Nevion
Moderator: Benito Manlio Mari, General Secretary – HD Forum Italia
ARTIFICIAL INTELLIGENCE
10:30 Keynote speech: “Increasing transparency for AI-gen. Content vs deep fake with C2PA”
- Giovanni Severini, Principal Group Program Manager – Microsoft
10:40 Round-Table: “Boosting productivity with AI-gen based A/V assets management workflows”
- Mauro Starinieri, Senior Director – Lutech
- Davide Pantano, Responsabile Ingegneria ICT – RAI
- Andrea Zacchi, ATS – Microsoft
- Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI
Moderator: Valeria Ciardiello, Journalist
11:10 Round-Table: “AI for the enhancement of audiovisual content”
- Alessandro Londei, Deep Neural Networks – Sony CSL
- Giovanni Germani, Manager of Architecture & AI COE – Fastweb
- AWS
Moderator: Valeria Ciardiello, Journalist
11:45 Keynote speech: “Being a public service in the era of Artificial Intelligence””
- Daniele Alberto RASCIO, Responsabile Sviluppo Strategico delle Piattaforme, Rai
ANTI-PIRACY
12:00 Round-Table: “Tecnology to support content protection”
- Federico Bagnoli Rossi, Generale – FAPAV
- Philippe Tripodi, Co-Founder & COO – MainStreaming
- Special guest
Moderator: Valeria Ciardiello, Journalist
12:45 Closing remarks
- Franco Siddi, Presidente – Confindustria RTV
13:00 Light Lunch
MAF 2° Day Session
Theme: Leading innovation in the age of digital transformation
14:30 MAF evolving scenario
Special Guest
14:45 “Virtual Production for Cinema, Commercial, TV Series”
Round-Table: “The meeting of physical and virtual production scenarios”
- Sebastian Leske, Head of Cinema Business Development – Sony
- Valerio Fiorespino, COO – LuxVide
- Stefano Leoni, Visual Effects Supervisor/Partner – EDI
- Luca Murer, Founder – OMNIO
15.45 Digital Archiving
Round-Table: “Uses of AI as enhancement and leveraging of audiovisual archive”
- Rai Teche
- Banca Intesa
- Istituto Luce
- Accenture
Moderator: Valeria Ciardiello, Journalist
16:30 Final remarks and greetings