INNOVATION AND CONVERGENCE
IN DIGITAL MEDIA

Hosted by Valeria Ciardiello, Journalist and TV presenter

The main language of the sessions will be Italian

09:30 – 10:00 Registration and Welcome Coffee
10:00 – 10:05 Welcome Address by HD Forum Italia
10:05 – 10:08 Video “Twenty Years of Convergence”
10:08 – 10:15 Opening Remarks and Introduction to the Day’s Programme

10:15 – 11:05

STATE OF THE INDUSTRY 2026

Media, Innovation and Public Interest

Accenture Perspective: Alessandro Riva, Digital Media Lead for Italy and Greece, Accenture Beyond 2026 – Reading the Signals, Reinventing for Growth
Keynote Speech: Roberto Cecatto, CEO, Rai Way Keynote Speech: Antonio Marano, President, Confindustria Radio TV
Keynote Speech: Alberto Sigismondi, President, Tivù – Prominence: The Role of Tivù Keynote
Speech: Cristiano Benzi, SVP Global – Video Products Development, Eutelsat

11:05 – 11:15

DESIGNING LIVE EXPERIENCE

When Creativity, Technology and Production Come Together to Create Spectacular Experiences

Speaker
• Francesco Conticello, CEO and Chairman, G2 Eventi / Head of Communication & Relations, Casta Diva Group

11:15 – 11:50

AUDIOVISUAL PRODUCTION

Creating Value Across the Industry

Keynote Speech: Prof. Guido Guerzoni, Bocconi University
Roundtable
• Massimo Rosso, Purchasing Director, RAI
• Andrea Gianolli, CEO, One TV

12:00 – 12:10

BEYOND ATTENTION

The New Value of Advertising Communication

PERCORSI: The First AI-Generated Branded Content
Speakers
• Eleonora Lanza, Head of Brand Integration Sales, Rai Pubblicità
• Simone Fugazzotto, Painter and Contemporary Artist
• Lele Adani, Sports Commentator
Conclusion: Video Case Study

12:10 – 13:00

AI, TRUST & NEWS

News, Artificial Intelligence and Building Trust

Keynote Speech: Francesco Giorgino, Columnist, Journalist and Professor of Communication and Marketing, Luiss University
Keynote Speech: Andrea Delogu, Deputy General Director of News, Mediaset
Panel
• Jamie Angus, Former BBC World Service Director
• Lorenzo Magni, Senior AI Consultant, Lutech
• Alan Turner, Head of ATT, European Professional Engineering, Sony Europe
• Glauco Ciprari, Head of Innovation Consultancy, Digital Compliance & Digital Currency, Almaviva
• Alessandra Ravetta, Director, Prima Comunicazione

13:00 – 13:30
HD Forum Italia: A New Association HDFI Governance

13:30 – 14:15
Networking Lunch

14:15 – 14:50

ADVERTISING & AUDIENCE INTELLIGENCE

New Metrics for New Audiences

Introduction
• Vincenzo Russo, Full Professor of Consumer Psychology and Neuromarketing, IULM University The Attention Economy: Understanding Audience Behaviour
Speaker
• Serafina Croce, Head of Marketing Research, Strategy & International Relations, Rai Pubblicità From Attention to Experience. From Experience to Brand Value

14:45 – 14:55

TV SERIES & NEW STORYTELLING

Creative Production Capacity
Keynote Speech
• Valerio Fiorespino, COO, Lux Vide & Co-CEO, Fremantle Italy

14:55 – 15:15

SPORTS, CONTENT & BRAND VALUE

From Competition to Storytelling: Building Identity and Engagement

Speakers
• Federico Zurleni, Chief Business Officer, CEV Content, Audiences and New Opportunities for Brands: The Volleyball Product in Europe
• Consuelo Mangifesta, Head of Communications, Lega Volley Femminile Telling Sports Stories, Creating Value

15:15 – 15:50

PLATFORMS & NEW AUDIENCES

The Platforms Redefining Content Consumption

Keynote Speech: Valeria Bottiglione, Head of Content Partnerships, Twitch Italy New Audiences: Is It Still Television for Young People?
Keynote Speech: Mattia Tarelli, Government Affairs and Public Policy Manager, Google & YouTube Italy New Audiences: What Are We Watching on TV?
Use Case: Alex Ballato, CEO, Hellodì Digital Communities, Social Media and New Languages in Sports Communication
Speech: Marco Santini, Performance Strategist, Hyperlocal The Value of Local Content in Retail Marketing

15:50 – 16:20

DISTRIBUTION & INFRASTRUCTURE

Web, Radio, Digital and Television: The Infrastructure Enabling the New Media Ecosystem

Panel
• Sebastian Letemple, Regional Sales Manager, Telestream
• Oscar Garcia, Director of Solution Architects, Sony
• Sebastian Wainberg, Regional Sales Manager, Media & Entertainment, South & Eastern Europe, Quantum
Concluding Remarks
• Roberto Zarra, Deputy Manager & Head of New Business, Rai Way The Role of Infrastructure in the Modern Audiovisual Ecosystem

16:20 – 17:15 Sisvel Coffee Break

17:15 – 18:00

SPORT MEDIA REVOLUTION

Data, AI and New Models for Production, Distribution and Engagement

Keynote Speech: Pierluigi Magliano, Senior Director of Content Technology & Innovation, Sky Broadcasters: The Evolution of Sports Production
Lega Pro Football Production
• Luciano Consigli, Head of Production Engineering, Sky
•Dante de Iulio, Sport Production & Channel Management Director, Sky
• Michele Fornasiero, Director of Production, Sky
Speech: Gianfranco Sorace, Media Lead for EMEA, Accenture Sports at the Speed of Data
Panel
• Simone D’Antone, CEO, Tecla System
• Guillaume Neveux, VP of Major Events, EVS

18:00 – 18:25

SYSTEM INTEGRATION & MEDIA TRANSFORMATION

The Growing Value of New Operating Models in the Audiovisual Ecosystem

Introduction
• Sandro Costa, Director of TV Operations, MediaForEurope MFE and European Industrial Transformation: New Operational Challenges
Panel
• Alberto Clara, CEO & Founder, Wedoo
• Olena Afanasevia, Product Manager, MediaKind

18:25 – 18:45

BEYOND THE SCORE

When Data Becomes a Story
Keynote Speech: Enrico Turcato, Editorial Manager, Opta Italia
Keynote Speech: Andrea Previati, Strategic Revenue Manager, Sport & Esports, Como Calcio

18:45 – 19:00 Awards Ceremony

19:00 Networking & Light Dinner