In a strategic move to expand the reach of FAST (Free Ad-Supported Streaming TV) content, SoFast has partnered with Eutelsat to deliver its iconic Baywatch TV channel via satellite to audiences across the Middle East and North Africa (MENA). The channel, subtitled in Arabic, will be broadcast from the region’s leading video neighbourhood at the 7/8° West orbital position.
Baywatch TV, based on the globally popular Baywatch series, marks a significant milestone in FAST channel distribution, leveraging satellite technology to reach viewers who may not have access to streaming platforms. The collaboration underscores the growing convergence between traditional satellite broadcasting and next-generation streaming services.
Under the agreement, SoFast will oversee the playout and distribution of Baywatch TV, while Eutelsat provides satellite capacity via EUTELSAT 7 West A. The 7/8° West position currently reaches over 66 million TV homes across MENA, offering unmatched regional coverage and hosting around 950 TV channels.
“This launch represents a strategic milestone for Baywatch TV, illustrating SoFast’s ability to support its partners in multi-platform distribution— whether through FAST or premium channels to OTT platforms, Telco operators, and even satellite,” said Yanai Arfi, Chief Executive Officer of SoFast.
“We are delighted to be working with SoFast to bring this iconic channel to viewers across MENA,” added Aymeric Genty, President of Eutelsat’s Video Business Unit. “The Eutelsat-Nilesat 7/8° West orbital position is MENA’s leading video neighbourhood. Thanks to the extensive footprint of satellite, we are able to increase Baywatch TV’s reach to 95% of homes across the region.”
As the demand for accessible, ad-supported content continues to grow, Baywatch TV joins a growing fleet of FAST channels that are bridging digital and traditional broadcast ecosystems to reach wider audiences.
