The main language of the presentations will be Italian
The General States of Audiovisual and Broadcasting
PROGRAMME
29 October
MAF 1° Day Session
Theme: The role of technologies in the transformation of audiovisual content production models
9:30 Registration & welcome coffee
10:30 Introduction of MAF Milano Audiovisual Forum Mission
- Luca Baldin, General Manager – Pentastudio
10:45 Keynote speech: “Innovation brings with it new technological and skill requirements: how to sustain the resources needed for transformation? Major sporting events drive the change processes!”
- Antonio Arcidiacono, CTO & CIO – European Broadcasting Union
- Nuno Duarte, Broadcast audio manager – OBS
- Anaïs Libolt, Head of Broadcast – Dolby
11:20 ARRI: “Over 100 Years of Image Quality and Technological Innovation Now Serving Live Productions
- Natasza Chroscicki, Business Dev. Director MED, Benelux, N. Africa
11:30 ANIBA Associazione Nazionale Imprese Broadcast Audiovisivo: organisation and objectives
- Bruno Mercuri, President – ANIBA
11:40 ANIBA Market Research presentation
- Guido Antonio Guerzoni, Department of Social and Political Sciences – Bocconi University
12:20 Round-Table:“The value of AV content: can high quality and economic sustainability in the supply chain coexist? An insight into the challenges of digital transformation”
- Andrea Gianolli, CEO – One-TV
- Paola Montanari, CEO – Videe
- Guido Antonio Guerzoni, – of Social and Political S. – Bocconi University
- Tonio Di Stefano, President – HD Forum Italia
- Sergio Cecchini, Managing Director – NEP Italy
Moderator: Valeria Ciardiello, Journalist
12:50 Keynote Speech: Enhancing fan experience. The role of large venues in the content production
- Andrea Santini, S. Olimpico e Parco Foro Italico Manager – Sport e Salute
13:10 Light Lunch offered by Sisvel Technology
HDFI 1° Day Session
Theme: Targeted Advertising: The New Business Driver for Brands
14:30 Introduction of HDFI proposition
- Tonio Di Stefano, President – HD Forum Italia
14:45 Keynote speech: “Broadcasters Build the Brands”
- Paola Colombo, Chief Digital Officer di MFE Advertising
15:00 Round-Table: “Supply and Demand: seeking a seamless cross-media experience”
- Simone Branca, Head of Adtech & Data – RAI Pubblicità
- Andrea Conte, Director Product Development & Data – Publitalia ’80
- Raffaele Pastore, Direttore Generale – Utenti Pubblicità Associati
Moderator: Valeria Ciardiello, Journalist
15:35 “Targeted Advertising: a new era for Digital Advertising driven by AI & lifestyle data”
- Alessandro Riva, Managing Director, Digital Media & MediaTech Lead for Italy, Central Europe and Greece, Accenture
15:50 Advancing Advertising: from Screens to Steering Wheels
- Romualdo Federico, Media, IT & Telco Manager – Kineton
16:00 “The Role of the consumer neuroscience to the effectiveness of communication and advertising”
- Vincenzo Russo, Ordinario Psicologia dei Consumi e Neuromarketing – IULM University
16:20 Coffee Break offered by Screenlight
16:50 Keynote speech: “Multimodal generative AI – How Large language models are changing their skin”
- Elena Baralis, Deputy Rector – Politecnico di Torino
17:05 Keynote speech: The evolution of the Satellite Platform in the current audiovisual ecosystem
- Cristiano Benzi, SVG Global P. Video – Eutelsat
17:15 Round-Table: “Through new distribution platforms”
- Francesco Crupi, CTO – Tivùsat
- Diego Gibellino, Senior Program Manager – TIM
- Piercarlo Invernizzi, CTO – EI Towers
- Guido Fermetti, COO – Persidera
- Marcello Berengo Gardin, Corporate Communication Manager – SKY
Moderator: Valeria Ciardiello, Journalist
17:55 Celebration speech: “Radio – A century of emotions”
- Giovanni Ridolfi, Vicedirettore – Radio Rai
18:15 Closing remarks
19.00 Special Dinner (by invitation only)
30 October
HDFI 2° Day Session
Theme: Leading innovation in the age of digital transformation
9.00 Registration & welcome coffee
9:30 HDFI evolving scenario
- Gino Alberico, Direttore Crits – RAI
- Marco Pellegrinato – R&D Director – Mediaset
9:50 Keynote speech:“Strategy and structure: how process innovation generates product innovation”
- Andrea Delogu, Vice Direttore Generale e Coordinamento Informazione – Mediaset
REMOTE PRODUCTION
10:05 Round-Table: “Distributed Production: On-Prem and Cloud the era of convergence”
- Dario Rossi, Associate Director – Tata Communication
- Giorgio Casu, CEO Digitalis
- Martin Walbum, Senior Vice President of Solution Strategy, Sony Nevion
Moderator: Benito Manlio Mari, General Secretary – HD Forum Italia
ARTIFICIAL INTELLIGENCE
10:40 Keynote speech: “Increasing transparency for AI-gen. Content vs deep fake with C2PA”
- Giovanni Severini, Principal Group Program Manager – Microsoft
10:55 Round-Table: “Boosting productivity with AI-gen based A/V assets management workflows”
- Mauro Starinieri, Senior Director – Lutech,
- Davide Pantano, Responsabile Ingegneria ICT – RAI
- Andrea Zacchi, ATS – Microsoft
- Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI
Moderator: Valeria Ciardiello, Journalist
11:30 Round-Table: “AI for the enhancement of audiovisual content”
- Alessandro Londei, Deep Neural Networks – Sony CSL
- Giovanni Germani, Manager of Architecture & AI COE – Fastweb
Moderator: Valeria Ciardiello, Journalist
11:45 Keynote speech: “Being a public service in the era of Artificial Intelligence”
- Daniele Alberto Rascio, Responsabile Sviluppo Strategico delle Piattaforme, Rai
ANTI-PIRACY
12:00 Round-Table: “Tecnology to support content protection”
- Federico Bagnoli Rossi, President – FAPAV
- Philippe Tripodi, CCO – MainStreaming
- Massimiliano Capitanio, Commissario AGCOM – Autorità per le Garanzie nelle Comunicazioni
- Romano Righetti, General Counsel Italy – DAZN
Moderator: Valeria Ciardiello, Journalist
12:50 Closing remarks
- Franco Siddi, Presidente – Confindustria RTV
13:00 Light Lunch
MAF 2° Day Session
Theme: Leading innovation in the age of digital transformation
14:30 MAF evolving scenario
14:45 “Virtual Production for Cinema, Commercial, TV Series”
Round-Table: “The meeting of physical and virtual production scenarios”
- Sebastian Leske, Head of Cinema Business Development – Sony
- Mario Maronati, President – Movie People
- Valerio Fiorespino, CCO – LuxVide
- Stefano Leoni, Visual Effects Supervisor/Partner – EDI
- Luca Murer, Founder – OMNIO
15.45 Digital Archiving
Round-Table: Preservation and digitization: the challenges of archives today
- Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI
- Barbara Costa, Head of Archivio Storico – Intesa Sanpaolo
- Giorgia Toti, Principal Director, Communications, Media & Technology for Italy, Central Europe and Greece – Accenture
Moderator: Valeria Ciardiello, Journalist
16:30 Final remarks and greetings
