MAF 1° Day Session 10:45 – 13:00
The role of technologies in the transformation of audiovisual content production models
- Presenter: Valeria Ciardiello
- Introduction of MAF Milano Audiovisual Forum
- Keynote speech: Innovation brings new technological and skill requirements: how to support transformation resources ?
- ANIBA Market Research presentation
- Round-Table: Are user requirements and service offerings aligned ? – An insight into the changing role of service companies in the production chain
- Closing remarks by MAF
13:00 Light lunch
HDFI 1° Day Session 14:30 – 18:00
Target Advertisement Segment: a revenue generation solution for investors
- Introduction of HD Forum Italia proposition
- Keynote speech: For brands, the broadcast remains the best platform to reach audiences
- Round-Table – Moderator: Marco Pellegrinato
- Target Advertisement: Responding to a new adv demanding trend
- Closing remarks by HDFI
16:15 Coffee Break
- Round-Table: The new Satellite services
- SESSION: RADIO
- Key speech note: 100 Radio: last 20 years of evolution and contamination
18.00 Closing of work